CONFERENCE HIGHLIGHTS

HIGHLIGHTS IN NUMBERS

  • 772 CONFERENCE
    PARTICIPANTS
    772
  • 22 COMMUNICATIONS
    EXPERTS
    22
  • 214 RESEARCH
    PAPERS
    IN THE PROCEEDINGS
    214
  • 175 ENTRIES
    IN THE CREATIVE
    COMPETITION
    175
  • 20 ENTRIES
    IN THE VIDEO
    PODCAST COMPETITION
    20
  • 280 ENTRIES
    IN THE NEUROPOSTER COMPETITION
    280
  • 62 ENTRIES
    IN THE NEUROVIDEO COMPETITION
    62

WINNERS

“Modern Technologies in Advertising and PR” Section
Anastasia Shuklina
“Neurobloggers: Commercial Effectiveness vs. Audience Trust”
Veronika Mitina
“Nighttime Online Shopping: Key Triggers and Communication Effects”
Tatyana Nikolaeva
“Generation Alpha and Neural Networks: How Brands Can Adapt Their Communication Formats”
  • Applied Research Special Category Award
    Anastasia Biryukova “Enhancing the SMM Strategy of University Online Communities on the VKontakte Social Network (in Terms of the RUDN University Economics Faculty Community)”
  • Special Category Award for a Systematic Approach to Research
    Alisa Enina “The Olympic Games as an Event: Lessons from the Opening Ceremonies”
  • Special Category Award for an Innovative Approach to Research Topic Selection
    Inna Tsydypova “Advertising in Gaming Metaverses as a Tool for Transforming Modern Communications”
  • Special Category Award for Calling Attention to Russian Cultural Traditions
    Ekaterina Glushkova “Cultural Code: The Kokoshnik as a Symbol and Marketing Trend”
“Communication Campaigns Practical Aspects” Section
Elizaveta Levina
“Newsworthy Events in the Media Relations Practice of an Alcohol Brand (Using the PR Strategy of Abrau-Durso as an Example)”
Marina Mitina
“Hyper-Personalization at the ‘Pyaterochka’ Retail Chain”
Alexandra Abakumova
“Art Communication as a Tool for Building Russian-Based Contemporary Fashion Brands Symbolic Capital”
  • Special Category Award for Project Development
    Anastasia Shakhanova “Mascots: Development and Adaptation for Promoting the Master’s Program at the Faculty of Economics”
  • Special Category Award for Relevance to Current Social Issues
    Daria Fedorova “Features of Crisis Communication Responses in the FMCG Market (Using PIMS as an Example)”
“Digital Marketing”
Section
Maria Runova
“Promotion Tools Transformation on Ozon: From Promotions and Discounts to a Comprehensive Advertising Ecosystem”
Ulyana Severina
“Yandex.Metrica Instead of TV Shows: Analyzing User Behavior”
Arina Rodionova
“Brand Advertising Strategies Transformation: From Buying Reach From Bloggers to Collaborating With Content Creators”
  • Special Award from the ConSite Internet agency for a relevant educational project in the Master’s program for promoting the Faculty of Economics, RUDN University
    Universal high-capacity 50,000 mAh power bank with 4 ports
    Karina Almukhametova, Kirill Chernutsy “Description of Target Audience Segments for the Master’s Program at the Faculty of Economics, RUDN University”
  • Special Award from the ConSite Internet agency for a professional approach to gamification challenges
    Universal portable A4 thermal printer
    Maria Soboleva, “Gamification As a Tool for Increasing Engagement During the Transition to Russian Social Networks”
  • Special Award from the ConSite Internet agency for an original solution in brand visual communication
    Smart glasses with an 8-megapixel video surveillance camera and built-in ChatGPT AI assistant
    Ulyana Rubleva, “The Aesthetics of Imperfection as a Tool for Brand Visual Communication with the Z-Generation”
  • Special Award from the ConSite Internet agency for a scientific approach to search marketing challenges
    Bluetooth headphones for AI translation into 137 languages
    Anna Svyatova “The Zero-Click Problem in Search Engine Marketing”
“Video Podcasts”
Lab
Daria Pryakhina,
Zukhra Abdullaeva,
Alena Masalova
“Mass Media Demassification”
Anna Korneeva,
Polina Zubareva,
Alina Rozhkova
“D. Bell’s Concept of Post-Industrial Society”
Fyodor Remizov,
Alexandra Fadeeva,
Anastasia Zueva
“M. Castells: the Culture of Real Virtuality as Exemplified by Advertising”
  • Special Category Award
    Alina Zhigareva, Arina Nikiforova, Natalia Veretennikova “Social Advertising: Key Characteristics of the Transition From Industrial to Post-Industrial Society (D. Bell)”
  • Audience Choice Award
    Alisa Fedotova, Elvira Dovgan, “The City That Breathes”
“Posters”
Creative Competition
Kristina Hwan,
Veronika Kryuchkova
“Zoo Chains”
Viktoria Petrova,
Elizaveta Lebedeva
“A Layer Rather Than a Trace”
Daria Smirnova,
Alisa Megrelishvili
“Being Different Is Not a Doom”
  • Special Award for Promoting Interest in Scientific Discoveries
    Elizaveta Telmanova “Ideas Launch Rockets” Poster Series
  • Special Award for Design Research on Historical Sites
    Mikhail Gogol Poster series dedicated to the Russian People Unity Year, using Crimea as an example
  • Special Award for an Accurate Design Response to a Media Event
    Olesya Tkachenko, Elena Savina “Being Human”
  • Special Award for a Striking Image
    Polina Ovchinnikova “Tension Has Turned Into a Lifeform”
  • Audience Choice Award at the Exhibition
    Alina Chesebieva, Tatiana Mitrofanova, Ekaterina Kotelevskaya
    “Digital Walk”
  • Online Vote Audience Choice Award
    Daria Kopyrkina “Tsaritsyno Historical and Architectural Reserve”
“NEUROPOSTERS”
Creative Competition
Elizaveta Miniyarova
“Void,” “The Future”
Viktoria Sharapova
“The Best City of Planet Earth”
Kela Uelaji Ervé John
“Become the Kind of Person You Want Technology to Be”
  • Special Award “For Addressing a Trending Topic”
    Maria Karpach “Feelings Beyond the Algorithm”
  • Special Award “For an Accurate Professional Perspective”
    Zhu Xiaoxia “智启未来：人工智能工程技术专业职业成长之路/ Zhiqi Future: the Road to Professional Advancement in Artificial Intelligence Engineering Technology”
  • Special Award “For Raising a Trending Social Issue”
    Polina Akhtemirova “A New Perspective on Equal Opportunities”
  • Special Award from the Jury Chair Anatoly Yasinsky
    Artur Kornilov “Creative Exploration”
  • Special Award for Original Color Scheme
    Viktoria Babaeva “Unity of Nations”
  • Audience Choice Award
    Tatiana Tron “Digital Symbiosis”
“NEUROVIDEOS”
Creative Competition
Ekaterina Kotelevskaya, Dmitry Kanashkin
“Stavropol – Home”
N. P. D. S. E. Nanaykkara
“The Heart Is Above and Beyond Iron”
Zhanar Abdullina
“The Great Steppe Song”
  • Special Award
    Adelina Katkova “Life in the Digital World”
  • Special Award
    Elena Evdokimova “B.A.D. Kaliningrad”
  • Special Award
    Viktoria Barsukova, Daria Mosko “Lost and Found Bureau”
  • Special Award for Technological Excellence in AI Solutions
    Andrija Stošić “Barcelona — “Her City”
Organizer
Partners
Information partners
КАК С НАМИ СВЯЗАТЬСЯ?
Российский университет дружбы народов им. Патриса Лумумбы
Москва, Миклухо-Маклая, д.6